Fashion: Indie 100


Fashion: Indie 100

To mark the launch of our Indie Bay 100g sharing bag we’re celebrating the 100 best independents across a range of sectors in the UK, starting today with fashion! At Indie Bay we believe in the power of independent thinkers and this is our way of recognising them and saying thanks.

Fashion Icon @oramai_london


Created by Isabella Broden. Oramai London track their environmental footprint and invest in low impact alternatives to all stages of manufacturing such as eco fabric, LED lighting, renewable energy and 100% recycled packaging.



Swimshorts that are made out of recycled plastic, most of which are found in the ocean. Tavie draws all inspiration from a love of design, colour and the ocean.

Fashion icon @isabel_manns


The UK produces 1 million tonnes of textile waste in a year, which is enough to fill Wembley Stadium. By working with sustainably conscious seamstresses in London, Isabel ensures all  fabric is cut economically to minimise waste.

Fashion icon @peachyden


Inspired by a fun and spontaneous approach to fashion, Peachy Den creates season-less pieces with a consistent design ethos centreing on unique and flattering silhouettes, endless comfort and bold colours.

Fashion icon @thedeck_london


Having worked on Saville row for 3 years, Daisy spotted a gap in the market for women’s tailored suits.



Beanie Major is the founder of @indetaillondon, a bespoke jewelry shopping service.



The Creative Director of @alpha.dbn a london streetwear brand. Sheldon helped form the label whilst studying.



Florre is a stylist, Contributing Fashion Editor at Harper’s Bazaar U.K and Co-Founder of @andfinally_. Their beautifully curated page has become the go-to accessories destination with everything you need to know from labels to trends as told by fashion editors.



Circular jeans, essential fits. These jeans are made from recycled denim and organic cotton.



The contemporary womenswear label that shares 90% of profits between charitable causes.

Check out our next Indie 10: Bookshops.